Business

The future marketing – A Kaleidoscope

Two of the management gurus Peter Drucker and Philip Kotler have been writing about management and marketing respectively for more than 50 years. Philip Kotler’s books are referred world over. However the meaning and substance of marketing has changed over last 50 years and some

Covid19 – the business thereafter

Covid19 has brought the whole world to stand still. World over the economy has come to grinding halt. We do not know when the things will be at normalcy. what has happened is reality, and what is unknown is uncertainty. We can look to Covid19

Ingredients of successful startup

Every entrepreneur wants to build a successful start up. Startup is always uncharted territory which requires multiple elements to play at the same time. Mere idea won’t do the trick but the execution is the key. Every start up life cycle is long and involves

Pivot in business – Embarrassment or strategic decision

Pivot is a complex word as it sounds yet it is very simple to understand. Sometimes the business environment changes so dramatically that the existing business model becomes non viable. This necessitates to re look at the business model and creates a need for pivot.

Is today’s CFO a cash protector or a value creator specially in startup and SME segments ?

Start ups are a different breed of companies wherein the requirements and demands on the skill sets are of different nature. The start up business environment is far more dynamic and volatile. In conventional and traditional companies, CFO keeps a track of financial health of